![]() ![]() Along with brief indications of the historical and geo-graphical dissemination of this theme in written and oral sources, the distributive data on legends (protagonists, material and verbal magical components of carrying out those procedures) are analysed, followed by the structure of the legend texts in which a powerful antithetical mechanism is revealed as an important formative principle. Legends with kljuka as their theme (kljuka being the impossibility of having sexual relations, largely in marriage) noted down in the rst decade of this century in Istria, are analysed in this article. The research focuses on Instagram and Facebook user profiles of the webpage "Mudrolije sa Twittera". Ludic curses are uttered only in jest, but they retain the remnants of the belief in the power of words manifested by immanent formulations of curses, and above all the phrase "dabogada" (May God), which evokes the desire to harm someone, but they are applied in a humorous context which creates an incongruous situation and therefore a humorous effect. Such humorous versions of the genre of curses in weblore are referred to as ludic curses. In addition to ironizing the genre of the curse, its atypical role of creating a humorous effect in the discourse of internet genres is also pointed out. In the collective memory, the genre of the curse is a verbal magic genre that implies uttering evil words inflicting harm on someone, and in the humorous discourse of internet genres, curses are applied to some unexpected experience, thus creating an ironic opposition to what the genre of the curse assumes and its role in weblore. The paper discusses the ironic use of the genre of the curse in the humorous discourse of internet genres. ![]()
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